At Grey Lab, we are committed to empowering startups, small businesses, and entrepreneurs with the tools needed to turn their visions into reality. Our mission is rooted in honesty, transparency, and sustainability, providing a nurturing environment where innovation thrives.
Founded in the heart of the North East, Grey Lab was born out of a passion for supporting the entrepreneurial spirit. Our journey began with a simple yet profound belief: that every entrepreneur deserves access to genuine support. Grey Lab stands as a beacon for those looking to build solid business foundations and grow with integrity.
Using our unique approach we focus on understanding your vision, crafting a strategic plan, and providing practical steps needed to achieve success. Our flexiblibility allows participants to engage in a way which meets their needs.
Driven by a growing team of dedicated partners, Grey Lab is more than just an incubator – it’s a community. Our experts are carefully selected based on their values and ethics, ensuring that every piece of advice and guidance is both practical and principled.
Join our vibrant community of like-minded entrepreneurs. With access to exclusive content, insights, and networking opportunities. Whether you’re just starting out or looking to scale, Grey Lab provides the support you need at every stage.
Grey Lab offers a human-centric approach that transcends industry and location barriers. Our commitment to integrity and collaboration fosters a nurturing environment, making us the ideal partner for your entrepreneurial journey.
Meet the Team
The Directors
The Spark Labs
Coach Clem
Clémence (‘Clem’) is an entrepreneur mindset coach and former bilingual nursery co‑founder who specialises in helping ambitious founders overcome self‑doubt, develop a growth mindset and build sustainable businesses they actually enjoy running. With experience spanning language teaching across several countries, co‑founding and managing a French–English bilingual nursery in Bordeaux, and coaching clients worldwide through her practice Coach Clem, she blends practical business insight with deep personal development work and emotional intelligence.
Michelle Sheekey Elite Coaching
The Spark Labs
Coach Clem
Clémence (‘Clem’) is an entrepreneur mindset coach and former bilingual nursery co‑founder who specialises in helping ambitious founders overcome self‑doubt, develop a growth mindset and build sustainable businesses they actually enjoy running. With experience spanning language teaching across several countries, co‑founding and managing a French–English bilingual nursery in Bordeaux, and coaching clients worldwide through her practice Coach Clem, she blends practical business insight with deep personal development work and emotional intelligence.
Michelle Sheekey Elite Coaching
The Spark Labs
Creative Director and Brand Consultant – Passionate about empowering businesses to reach their full potential through creative design practices, offering the vision and tools needed to build and grow your business.
Coach Clem
Entrepreneur Mindset Coach, Speaker and Trainer – Are you ready to break through your limiting beliefs and achieve extraordinary results? As a certified mindset coach, Clem empowers ambitious entrepreneurs to unlock their full potential and thrive.
Michelle Sheekey Elite Coaching
Clarifying your values, passions and purpose to develop a growth mindset and boost self-awareness. Stuck in a rut? Looking to find fresh purpose? Having been where you are and knowing just how it feels, Michelle has built on a successful career to become the very coach that she once sought out.
The Expert Panel
Red Button Marketing Training
Motivational Trainer
Harvey & Hugo
PR | Copywriting | Brand Voice
SmartBee Sales
Straightforward Sales
Harmony Accounting
Profit Strategist | Chartered Accountant
Sorted By Sam
Process Optimisation Specialist
Pink Spaghetti PA Services
Virtual Personal Assistant | Administration Support
Incluscape
Neurodiversity Champion
Caroline Pearce Coaching
Sustainability Coach
Create Intrigue
Visual Strategist
Harriet Mee Arts
Artist | Project Manager | Mentor
Independent Financial Planner
Financial Planner
Bevan VAT Consultancy
VAT Specialist
Social Media Consultancy
Digital Consultant
The Spark Labs
Creative Director and Brand Consultant – Passionate about empowering businesses to reach their full potential through creative design practices, offering the vision and tools needed to build and grow your business.
Coach Clem
Entrepreneur Mindset Coach I Speaker I Trainer – Are you ready to break through your limiting beliefs and achieve extraordinary results? As a certified mindset coach, I empower ambitious entrepreneurs to unlock their full potential and thrive.
Michelle Sheekey Elite Coaching
Clarifying your values, passions and purpose to develop a growth mindset and boost self-awareness. Stuck in a rut? Looking to find fresh purpose? Having been where you are and knowing just how it feels, I’ve built on a successful career to become the very coach that I once sought out.
Red Button Marketing Training
Tech Innovator | Motivational Trainer – As someone once said, ‘let’s start at the very beginning’, a very good place to start! What even is marketing anyway? We find that it means something different depending on who you ask, so, how can it possibly do it’s job if there is a lack of clarity from the start!
SmartBee Sales
Helping you get more sales, more easily with courage and confidence. Selling doesn’t have to feel awkward, stressful, or pushy. Sales should feel natural, ethical, and even enjoyable. I help business owners like you gain confidence in selling, so you can grow your business without losing your integrity.
Pink Spaghetti PA Services
Virtual Personal Assistant | Administration Support for Small Business Owners. I am an admin loving Virtual Assistant who is passionate about supporting small business owners and busy professionals who don’t have enough hours in their day. Oh and I love a spreadsheet!
Incluscape
Championing workplace inclusion with a focus on neurodiversity. Dedicated to transforming workplaces into equitable environments where everyone feels they belong. Empower individuals to thrive and help businesses become more productive and successful.
The Absolute Word
Freelance copywriting and creative content for contented companies – I do anything ‘Englishy’ in a myriad of ways. I like big books and I can not lie. I write for myself, for others, for business, and for pleasure. I love the way language can weave its meanings across a page and consume a reader for hours.
Artist, Project Manager, Mentor
People are my passion and my inspiration: I create artwork for purpose and the joy that it brings to individuals and communities.
Independent Financial Planner
Passionate about finance! I work with individuals and business owners offering solid advice, guidance and planning for investments, pensions and protection.
Social Media Consultancy
Also the Managing Director Darlington Business Club – I have a passion for empowering local communities and connecting people and businesses. I am also passionate about helping business owners embrace digital marketing, whether through free regional support sessions, group based training workshops or one to one mentoring.
VAT Consultant
Providing specialist VAT consultancy services to accountants, lawyers, businesses, charities, and individuals. Specialising in VAT including VAT on Land & Buildings, VAT and Charities, VAT on proposed transactions, Partial Exemption, Flat Rate Scheme for VAT.